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Lucinda Watson


Lucinda was born in Portland Maine, and grew up in Marin County California.


When she was 12 the family moved to the UK, where she attended Bryanston School in Dorset. After school, Lucinda went to the University of Exeter, from where she graduated in 2012 with a 2:1 BA Hons in Archaeology. During the course of her studies, she went to live with an Indigenous Community of Achuar in the Ecuadorian Amazon for 6 weeks, learning how life works in a culture that is entirely based around community and nature without fiat currency or technology.


Lucinda decided to follow in her father’s footsteps and enter work in the City. After several internships including Rothschild and Stanhope Capital, she became the Marketing Executive at Slater Investments Ltd, a fund management firm run by Mark Slater and Ralph Baber.


Lucinda left finance to complete her MSc in Sustainable Agriculture  & Food Security at the Royal Agricultural College, awarded with Distinction. Here she met fellow student and close friend Joanna Lambie, and afterwards they decided to go into business together. Tipsy Teas was a tea-based cocktail company, sourcing ingredients ethically grown or locally produced in the UK. They produced events around their cocktails, from ‘Tipsy Tea Parties’ to providing a bespoke creation for the Game of Thrones cast and crew wrap party in. Jo’s move to New Zealand precipitated the winding down of the business, and they stopped trading in 2016.


Lucinda met social entrepreneur and powerhouse Caroline Casey at a drinks party in London in 2016. They immediately fell into talking about horses, a lifetime love of Lucinda’s and aspiration of Caroline’s, and in a moment Lucinda had agreed to work with Caroline on a campaign based around an equine adventure. Caroline is registered blind, and is a world-renowned activist in the field of disability inclusion . For the next 18 months, Lucinda travelled with Caroline as her sighted guide planning and fundraising for what would turn out to be a 1,500km trek on horseback across Colombia, culminating in the launch of the #Valuable campaign on the main stage of One Young World in October 2017.


In 2018 Lucinda returned to London, and began working full time with her father Ian in their family office. She is actively involved in the growing field of social impact investing, and looks to find the opportunities where financial metrics and environmental and social returns come together.


Lucinda is on the Board of PYE Global, and the Advisory Committee of Street Business School.

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